Maximize your holiday revenue with our Holiday Playbook 2024
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
When it comes to marketing channels, siloing is a mistake that can cost you in the long run. Consumers are engaging with content across ALL channels. Learn 5 omni-channel trends your brand needs to implement now.
Whether it is derogatory comments on your brand’s social post, a negative rating on Yelp, or a bogus review on Amazon, trolls can do real damage to your brand. Discover some basic, common sense tips on how to deal with those miserable little monsters that lurk in the shadows of the Internet.
With the introduction of MPP casting doubt on the use of open rates, I’ve been frequently asked about what impact it will have on deliverability and engagement. The topic brings to mind a session at an EEC long ago, at which the email community was rocked when an innocuous question upended its understanding of deliverability.
More than 72% of Americans are on social media. That’s a number no small business can afford to ignore. Learn four simple strategies that can help your business get started on social media.
The question of whether Subject Line length matters has arisen time and again over the years. Initially, everyone thought shorter was better because they feared longer Subject Lines would get truncated. But when we took a closer look, the “shorter is better” argument didn’t make sense. Since the question persists to this day, we put it to the test with Subject Line Pro. The answer may surprise you.
Every Subject Line should be tested. That’s a given. But there are many approaches to Subject Line testing and choosing the right one for your brand can be a test in itself. Wouldn’t it be great if there was a Golden Rule to follow? There is! Discover the Golden Rule of Subject Line testing plus 10 things you should test regularly.
“How do I improve my Subject Lines” is arguably the most frequently asked question in email marketing. A/B testing is the obvious answer. But when we looked at data from Subject Line Pro, we discovered the answer isn’t that simple.
Direct-to-Consumer (DTC) started as a trend among digitally native brands. But with DTC sales reaching $128 billion in 2021 and expected to account or 1 in 7 e-commerce dollars this year, traditional brands have taken notice. Discover 21 DTC strategies your brand should implement now.
Facebook ads can be incredibly cost-effective for scaling your customer base. But once you’ve acquired new customers, you need to keep them. Discover seven retention strategies that take advantage of Facebook ads to boost sales and improve ROI.
Whether you are new to display marketing or you’re a seasoned professional seeking the best combination of powerful features and flexibility, understanding all the options available on Google’s GDN and DV360 ad platforms is key.