
How to Leverage the October Prime Day
Amazon announced another Prime Day this year, scheduled for October 10 – 11. This mega-event signals the start of the holiday season, and even if

Amazon announced another Prime Day this year, scheduled for October 10 – 11. This mega-event signals the start of the holiday season, and even if

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

Amazon announced another Prime Day this year, scheduled for October 10 – 11. This mega-event signals the start of the holiday season, and even if

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

Campaign Strategy and Precision Targeting Drive Higher Engagement and Revenue. Introduction Choice Home Warranty is one of the fastest-growing home warranty providers in the U.S.
29 years ago, 16-year old V. A. Shiva copyrighted “EMAIL” along with the GUI we still use today with the fields “To: From: Cc: Bcc:
If you’re involved in marketing, you’d better be using email to send promotional messages to your customers. It doesn’t matter how old they are, consumers
Symbolically Speaking – Hard Facts on a Soft Approach By Guy Hanson | Director, Response Consulting , Professional Services on Tuesday, December 4, 2012 The
Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local shopping platform, Wanderful Media, released
While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower, according
The Wednesday before Thanksgiving will inevitably become Cyber Wednesday. Black Friday Sales began on Thanksgiving day this year for a few retailers and at midnight
IBM‘s report on online retailing over the holiday weekend shows online sales on Thanksgiving and Black Friday were both up sharply, 17% and 21% respectively.
In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. But just look at media
Recipients glance at each subject line for only a couple seconds before deciding whether or not to open an email. Needless to say, the subject
Our surefire, can’t lose, 100% accurate guarantee: In this evolving marketplace, nothing is predictable. Baratunde Thurston Confesses How His Twitter Spamming Almost Killed “The Onion”