
We Test Everything: Why We Repeat Tests
This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy

This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
Today’s shoppers carry their preferred shopping method in their pockets, purses and hands. Smartphones, tablets, netbooks and other small, handy gadgets have fueled a steady
This guest post from Matt Vernhout explores the impact Canada’s anti-spam legislation will have on email marketers, and offers tips for how to prepare for
Landing pages are great for lead generation and email marketing. By getting to the point quickly, a hyper-focused landing page can improve your conversion rate.
Guangzhou Huimei Fashion Co., which began by producing clothing for overseas retailers, created its own brand and now sells its own apparel exclusively online. The company’s web sales grew 153% last year to more than $125 million.
Surely you have seen or read a story about the recent McKinsey study that cited email’s dominance over its cooler, younger cousins Facebook and Twitter.
Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a
People tend to increase the value of an item the moment they take ownership of it. Psychologists call this the “endowment effect.” It shows up
Across all industries, 16% of sales driven by email now happen via a mobile device, with 56% of those mobile sales being completed on a tablet and 44% on a smartphone, according to a recent report by Yesmail. The email conversion rate (number of orders divided by unique clicks) remains higher for desktop than for mobile (3.7% versus 1.3%).
There are one million reasons why The Walt Disney Company has been an entertainment colossus for several decades. But one thing is certain: Disney has