When it comes to emails, there have been epic clashes between branding managers and user experience experts over things as simple as colors and shapes. If your bottom line depends on who’s right, settle the argument with an A/B test. A/B testing your creative is essential to the short- and long-term performance of your campaigns.

While the retail market has been through sea changes before, it may never have been faced with quite so many threats at once. Changing tastes

Despite advances in social media and mobiles apps, email remains the dominant force in driving online retail sales. Marketers are constantly challenged to come up

The mobile user experience has been ignored for too long. The latest data on mobile usage show that sales figures can suffer, if businesses don’t

These three strategies for balancing content and promotions in your email campaigns will endear you to your customers and kick your open rates up a

Big dreams, arrogance, infighting, and delusion all collided in the disastrous attempt to fix venerable retail giant J.C. Penney. The inside story of a revolution

Using flash sales to drive immediate spikes in retail sales and revenue is a seasoned practice. However, with the advent of multiple online tools and