
We Test Everything: What a Difference Three Hours Can Make
Turns out email send time can have a huge impact on revenue. Unlike send days, there’s repeatable and measurable value in optimizing the time you

Turns out email send time can have a huge impact on revenue. Unlike send days, there’s repeatable and measurable value in optimizing the time you

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

Turns out email send time can have a huge impact on revenue. Unlike send days, there’s repeatable and measurable value in optimizing the time you

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

Testing Is the Answer. But How You Test Is What Actually Matters Everyone in email marketing has heard it: “Send on Tuesday at 10 AM.”
Are you getting the most from your email service provider? Survey results from the Relevancy Ring: ESP Buyers Guide 2015 report show that email marketing
Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up. Send too many emails to subscribers
SellUP prides themselves on consistent and effective email marketing to generate higher retention sales for their clients. They are always on the cutting edge of
It’s being said quite a lot lately, but it’s worth repeating: If you’re not fully optimized for mobile, you’re going to miss huge opportunities, particularly
In retail, the right approach to email marketing is critical to success — and to the bottom line. As we reported in a recent blog,
Your recency, frequency, monetary value (RFM) model can tell you a lot about how your business is doing. Assign value to each category, and look at the resulting matrix, then you can use that data to target customers and create various slices of your customer base to test and market to. In fact, testing your RFM hypotheses can be extremely valuable to your long-term success, if you’re doing it right.
There is a great deal of research and conventional wisdom about what time of the day or week is best to send emails, as well
While the retail market has been through sea changes before, it may never have been faced with quite so many threats at once. Changing tastes
When it comes to emails, there have been epic clashes between branding managers and user experience experts over things as simple as colors and shapes. If your bottom line depends on who’s right, settle the argument with an A/B test. A/B testing your creative is essential to the short- and long-term performance of your campaigns.