With Black Friday and Cyber Monday right around the corner, its a great time for some helpful tips from MailChimp’s deliverability team. The TL;DR version

1. Strategic Planning For Digital Media Digital media requires strategic planning to reap maximum benefits.  It needs resources, ample time and investment to reach out

The effect that these basic elements of email marketing may have on your metrics may surprise you. Open rates are a tried-and-true email metric. As

Plus, seven killer stats that will never let you take email for granted again. Email isn’t slowing down as it hits its stride during what

If you think social media is a sexier and more profitable alternative to boring old email marketing, reconsider that assumption. In a recent survey, 77%

Abandoned cart campaigns are consistently high revenue generators for my clients. If you aren’t currently sending abandoned cart messages, I strongly recommend implementing a campaign. For some inspiration, I’ve pulled together four examples. Let’s take a look at what these brands are doing right and where they could improve.