In many ways, email is one of the first internet marketing tools. Before everyone could own their own website and before there was social media to help marketers reach a target audience, there was email. Though the usefulness of a particular piece of technology often fades with time, this hasn’t been the case with email marketing. A recent study found that email remains an important force for marketing, even when reaching younger demographics.

In 2015, one out of five demand marketers used retargeting campaigns to improve conversion rates (source: regalix). Plenty of brands run plenty of traditional banner and email retargeting campaigns using their own first party data to bring back those cart and search abandoners — and they’ve certainly seen some satisfying incremental sales from those campaigns! (As a refresher, recall we took a look at these basic forms of email retargeting and their overall benefits in Part 1 of this blog.)

The Importance Of Email Marketing For Small Businesses (Via Business 2 Community)

New ideas become old news pretty quickly these days. But, Big Data, as a marketing concept, starting gaining buzz throughout the 2000s, and there isn’t any sign that it will slow down in hype, growth or importance any time soon. And, it isn’t called “Big” for hyperbole’s sake.

Your personal hierarchy of life-altering firsts likely includes your first kiss, your first time behind the wheel or the first time you left home. For members of Generation Z, now in their teens or early 20s, another rite of passage has taken on outsize importance: sending your first email.

Since the first installment of this series was published, the dynamic world of big data has assuredly already seen some new innovations — and grown even bigger. So, what better time than the present to start outlining your own strategy? This second installment will give you a jumpstart on using big data to upgrade your current marketing and sales strategies.

Goal setting is crucial to email marketing success. Defining your email marketing campaign goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts.