If you are like 90% of marketers, you already use video in email because of its positive impact on KPIs such as open rates and clicks. But what about video in social media? Discover 5 reasons to start using video in your social media campaigns.

If you haven’t considered using Snapchat to promote your brand, perhaps it is time you did. Snapchat users are 2x as likely to convert from an ad versus other social media and its swipe up rate is 5x greater than the average clickthrough rate of other social media ads. Who is doing all that swiping? Three-quarters of millennials and Gen Z. Learn how to use Snapchat and Snap Ads to promote your brand.

Instagram is one of the top social media platforms your brand should be using. Its median engagement rate is 1,700% more than Facebook and 3,300% more than a Tweet. But to take advantage of that kind of engagement, you need to build your following. Learn four ways to get started.

Engagement is something we’ve frequently talked about as it applies to email. But it is also crucial to social media where interactions are key to growing and maintaining your audience. That’s especially true on Facebook where improving engagement can have a big impact on extending your organic reach and boosting your News Feed placement.

Pinterest’s unique blend of search and social sets it apart from other social media platforms. That’s why it’s the preferred platform for shoppers seeking inspiration with intent to discover, organize, and purchase. Learn 5 reasons you should advertise on Pinterest and how to make it part of your omnichannel marketing strategy.

If you’re not already taking advantage of Facebook Groups, you should. Growing a community of loyal customers enables you to turn them into brand advocates, get valuable feedback, and – if you do it right – sell! The trick is delivering your pitch so it resonates in a member-driven environment. Learn 5 key steps to sell successfully in Facebook Groups.