Maximize your holiday revenue with our Holiday Playbook 2024
Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
If you are an online retailer, you face a lot of competition. Not just direct competitors. We’re talking about more than 9 million online retailers worldwide. Every one of them is screaming for attention. Learn about online advertising channels your brand can use to cut through the clutter.
Facebook is one of the most popular platforms for running ad campaigns. But to take full advantage of it you need a solid Facebook advertising strategy. Otherwise, you could waste your budget. Discover our social media experts’ top tips for creating a Facebook ad strategy.
If you are like 90% of marketers, you already use video in email because of its positive impact on KPIs such as open rates and clicks. But what about video in social media? Discover 5 reasons to start using video in your social media campaigns.
If you haven’t considered using Snapchat to promote your brand, perhaps it is time you did. Snapchat users are 2x as likely to convert from an ad versus other social media and its swipe up rate is 5x greater than the average clickthrough rate of other social media ads. Who is doing all that swiping? Three-quarters of millennials and Gen Z. Learn how to use Snapchat and Snap Ads to promote your brand.
Instagram is one of the top social media platforms your brand should be using. Its median engagement rate is 1,700% more than Facebook and 3,300% more than a Tweet. But to take advantage of that kind of engagement, you need to build your following. Learn four ways to get started.
Alchemy Worx is pleased to be a sponsor of Blueshift Engage, the conference that helps marketers understand how to deliver connected experiences with accessible AI and intelligence.
Engagement is something we’ve frequently talked about as it applies to email. But it is also crucial to social media where interactions are key to growing and maintaining your audience. That’s especially true on Facebook where improving engagement can have a big impact on extending your organic reach and boosting your News Feed placement.
Pinterest’s unique blend of search and social sets it apart from other social media platforms. That’s why it’s the preferred platform for shoppers seeking inspiration with intent to discover, organize, and purchase. Learn 5 reasons you should advertise on Pinterest and how to make it part of your omnichannel marketing strategy.
If you’re not already taking advantage of Facebook Groups, you should. Growing a community of loyal customers enables you to turn them into brand advocates, get valuable feedback, and – if you do it right – sell! The trick is delivering your pitch so it resonates in a member-driven environment. Learn 5 key steps to sell successfully in Facebook Groups.
Unless you’ve been hiding under a rock, you’ve probably heard of Tik Tok. The short-form video platform has 1 billion daily users and over 130 million active users in the United States alone. That kind of audience is hard to ignore, so it is no surprise brands have taken notice. Get the lowdown on what makes Tik Tok tick and how it can work for your brand.