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A Systematic Approach to Email Testing
“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always
How to Leverage the October 2024 Prime Day
This year’s fall Amazon Prime Day is October 8 – 9, and even if you don’t plan to participate it’s worth paying attention to. Prime
We Test Everything: Gamifying the Gift With Purchase
Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,
We Test Everything: Discounts Vs. No Discounts
This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.
We Test Everything: Why We Repeat Tests
This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy
We Test Everything: The Paradox of Choice
More choices mean more sales, right? Well, not necessarily. In 2004, American psychologist Barry Schwartz published the book: The Paradox of Choice: Why More is