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How to Leverage the October Prime Day
Amazon announced another Prime Day this year, scheduled for October 10 – 11. This mega-event signals the start of the holiday season, and even if

Congratulations to Dr. Scholl’s
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Content Marketing, or Selling Without Selling
In my last post titled ‘Be the Wave—Or ‘The New Marketers’ Manifesto,’ I discussed that amazing transformation that’s taking place in the way people interact
Are You Getting the Most Out of Your Email System?
Survey results from the Relevancy Ring: ESP Buyers Guide 2015 report show that email marketing is still hugely important to marketers. In fact, DMNews, writing
7 Game-Changing Marketing Trends To Tackle in 2016 (Via HubSpot)
Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the

Zen & The Art Of Subject Line Testing
Discover the importance of Subject Line testing, learn what to optimize, and uncover the Golden Rule for what you should test.