Blog - Page 8 of 48 - Alchemy Worx

WHAT WE DO

GET MORE OUT OF YOUR PROGRAM

PRODUCTION

Our platform agnostic experts will help you maximize your results.

DESIGN

We use modern design practices and creative writing to drive revenue.

Strategy

Our strategy and analytics focuses on realizing your potential

FEATURED

We Test Everything: The Paradox of Choice

More choices mean more sales, right? Well, not necessarily. In 2004, American psychologist Barry Schwartz published the book: The Paradox of Choice: Why More is

Read More »
WHY IT WORKS

Opportunity

Build your business case by calculating the potential in your CRM program.

Innovation

We are constantly innovating and sometimes share our tools with clients.

Partnerships

Our partners are part of our team, bringing the best solutions to our clients.

FEATURED

Laura Geller Holiday Success

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Read More »
RESOURCES
SUCCESS STORIES
ABOUT US

Leadership

Meet our stellar leadership team with decades of experience

Culture

We are a fun group to work with, even while we stay focused on client growth

Careers

Join us and help amazing brands grow revenue through customer relationships

In the News

We share news about partners, clients, and more

FEATURED

Congratulations to Dr. Scholl’s

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

Read More »

WHAT WE DO

GET MORE OUT OF YOUR PROGRAM

PRODUCTION

Our platform agnostic experts will help you maximize your results.

DESIGN

We use modern design practices and creative writing to drive revenue.

Strategy

Our strategy and analytics focuses on realizing your potential

FEATURED

We Test Everything: The Paradox of Choice

More choices mean more sales, right? Well, not necessarily. In 2004, American psychologist Barry Schwartz published the book: The Paradox of Choice: Why More is

Read More »
WHY IT WORKS

Opportunity

Build your business case by calculating the potential in your CRM program.

Innovation

We are constantly innovating and sometimes share our tools with clients.

Partnerships

Our partners are part of our team, bringing the best solutions to our clients.

FEATURED

Laura Geller Holiday Success

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Read More »
RESOURCES
SUCCESS STORIES
ABOUT US

Leadership

Meet our stellar leadership team with decades of experience

Culture

We are a fun group to work with, even while we stay focused on client growth

Careers

Join us and help amazing brands grow revenue through customer relationships

In the News

We share news about partners, clients, and more

FEATURED

Congratulations to Dr. Scholl’s

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

Read More »

ALCHEMY WORX INSIGHTS

A glass jar of coins next to a clock, symbolizing how time can impact revenue

We Test Everything: What a Difference Three Hours Can Make

Turns out email send time can have a huge impact on revenue. Unlike send days, there’s repeatable and measurable value in optimizing the time you

Three Rules Of Subject Line Testing with AI

‍ “O Subject Lines, how you test us!” That is supposed to be the other way around, but subject line testing can feel like a

5 Tips for Maintaining Email List Hygiene – Number 5 Might Surprise You

Email List Hygiene isn’t the most glamorous aspect of email marketing. Attractive subject lines, hero images, and CTAs get all the attention. But good hygiene is just as important. Get 5 tips for maintaining good Email List Hygiene.

Are Emojis Still Effective In Email Subject Lines?

Emojis are everywhere. We see them in text messages, social media posts, and even email subject lines. As ubiquitous as emojis have become, is their use still an effective strategy for email marketers in 2023?

Gretchen Scheiman Joins Alchemy Worx as EVP, Operations

Alchemy Worx adds CRM and Email Industry veteran to their team.

Weather to Personalize Emails

Whether you are already taking advantage of the weather to personalize your emails or not, don’t worry. The sky isn’t falling. Here is a quick primer on how you can get started.

Audience Management Versus Traditional Segmentation

If you’re considering a switch from traditional email segmentation to Audience Management, it helps to understand the differences and benefits. Discover how Audience Management’s more comprehensive approach can unlock the value hidden in your inactives

Meet Alchemy Worx at eTail West 2023

Omnichannel retailers will converge on Palm Springs, California next week for eTail West. Alchemy Worx will be there and you should too.

How Fast Can You Create and Test AI Subject Lines?

How much time can you save by incorporating AI into your email subject line creation and testing work flow? We decided to find out by putting ChatGPT and Subject Line Pro to the test. The answer may surprise you.

There’s Always Time to Put Subject Lines to the Test

It is time to send your last-minute Valentine’s Day emails. For those seeking subject line inspiration, there’s no lack of marketing blogs offering ‘favorites” lists. But are they effective and do you have time to test? We put 50 Valentine’s Day subject lines to the test and the results may surprise you.

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ALCHEMY WORX INSIGHTS

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