
A Black Friday Case Study
We are very excited to share this mini case study, currently an EIS Awards 2023 finalist in the Multiple Messages category. Marketers can learn a

We are very excited to share this mini case study, currently an EIS Awards 2023 finalist in the Multiple Messages category. Marketers can learn a

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

We are very excited to share this mini case study, currently an EIS Awards 2023 finalist in the Multiple Messages category. Marketers can learn a

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

“A brand’s ability to connect with their audience is crucial to building lasting relationships and driving conversion. But if it were that easy, everyone would be doing it. That’s why it’s important to tap into the knowledge of experts when possible.”

“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is

This week last year, Air Doctor agreed that while their 2021 Halloween promotion results were solid, they were hoping to see a bump from the

We are very excited to share this mini case study, currently an EIS Awards 2023 finalist in the Multiple Messages category. Marketers can learn a

Amazon announced another Prime Day this year, scheduled for October 10 – 11. This mega-event signals the start of the holiday season, and even if

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
In my last post titled ‘Be the Wave—Or ‘The New Marketers’ Manifesto,’ I discussed that amazing transformation that’s taking place in the way people interact
Survey results from the Relevancy Ring: ESP Buyers Guide 2015 report show that email marketing is still hugely important to marketers. In fact, DMNews, writing
Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the