Landing pages have fallen out of favour lately. But are they really worth the extra effort?

Don’t just write off apparently dead email addresses – see them as an opportunity to reinvigorate your email list… Looking at your list is like being the boy in the film The Sixth Sense – you see dead emails everywhere. But the fact that someone doesn’t open an email, doesn’t mean they should be struck from your list. In fact, there are good reasons for sticking with apparently inactive subscribers. After all, how often do you actively interact with marketing communications of any kind from a car dealer, insurance company, estate agent, bank, consumer electronics retailer, hotel chain, etc. delivered via other channels?

A fresh look at the art of organic list growth…