For many retailers, the period running up to Christmas and the holiday season is the most commercially critical time of the business year. Email has

Pretty big claim! But we’ve been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your marketing strategy. So what is open reach? It’s a customer engagement metric that measures the proportion of your base who have opened at least one message over a period of time. You can apply reach to all standard metrics, like click or purchase, but here we are focusing on open reach.

Last updated: Oct 17, 2016 admin

As the iPhone 6 and iPhone 6 Plus introduce larger screen sizes to the market, it’s important to know what these changes mean, and how they will affect the way that recipients see your emails.

Ding Ding! Round (Q)3 of our favourite emails is upon us and we’ve decided to keep things simple and pitch two heavyweights against each other. Just pick a champion from these two contenders:

In promotional messages, the call-to-action (CTA) can make or break the campaign results, so marketers are keen to find the perfect combination of its positioning, color, size, style and wording to optimize conversions. In this test, we chose to test wording -€“ specifically the hypothesis that giving the impression of an ultimatum would be more likely to elicit a response.