Audience Management: Four Traps to Watch Out For
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
Black Friday may be over, but there’s still time to increase your holiday sales!
No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.
We convened a panel to get their insights on our latest consumer survey with a view toward understanding the key factors currently motivating spending behavior and brand interactions. Check out the highlights and register for a live webinar featuring the panel.
In the last several years, there has been a seismic shift in consumer attitudes towards spending money. Pre-Covid, consumer confidence was high, spending was plentiful, and the global economy flourished. Mid and PostCovid, we hear the words “hesitant,” “cautious,” and”mindful.”
Maslow’s Hierarchy of needs is used regularly to explain human behavior. In or out of a crisis this methodology can explain why consumers behave as they do. It is interesting to see that the Alchemy Worx Consumer Survey reinforces the messaging behind the approach by Maslow.
Learn how inflation and recessionary indicators may impact consumer purchasing and get the Multi-channel Marketing and Audience Management strategies you need to drive success this holiday season.
Get the insights and recommendations you need to create CRM and Audience strategies that overcome consumer hesitancy, maximize engagement, and drive conversion throughout the holiday season.
When it comes to Black Friday and Cyber Monday, having a good plan and sound tactics for your email campaign can make the difference between meeting and exceeding your annual goals or falling short.
Learn what content marketing is, how you can use it, and why email is an important part of any content marketing strategy.
This is possibly one of the most frequently answered (if not asked) questions in email marketing. Most of the articles/blogs/sites/white papers that cover this issue advise you to avoid specific words or phrases that can trigger Spam filters, or start adding “Spam points” to emails sent out.