Blog - Page 4 of 50 - Alchemy Worx

WHAT WE DO

GET MORE OUT OF YOUR PROGRAM

PRODUCTION

Our platform agnostic experts will help you maximize your results.

DESIGN

We use modern design practices and creative writing to drive revenue.

Strategy

Our strategy and analytics focuses on realizing your potential

FEATURED

Content Marketing, or Selling Without Selling

In my last post titled ‘Be the Wave—Or ‘The New Marketers’ Manifesto,’ I discussed that amazing transformation that’s taking place in the way people interact

Read More »
WHY IT WORKS

Opportunity

Build your business case by calculating the potential in your CRM program.

Innovation

We are constantly innovating and sometimes share our tools with clients.

Partnerships

Our partners are part of our team, bringing the best solutions to our clients.

FEATURED

Laura Geller Holiday Success

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Read More »
RESOURCES
SUCCESS STORIES
ABOUT US

Leadership

Meet our stellar leadership team with decades of experience

Culture

We are a fun group to work with, even while we stay focused on client growth

Careers

Join us and help amazing brands grow revenue through customer relationships

In the News

We share news about partners, clients, and more

FEATURED

Four Proven Ways to Overcome the Email Deliverability Challenge

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

Read More »

WHAT WE DO

GET MORE OUT OF YOUR PROGRAM

PRODUCTION

Our platform agnostic experts will help you maximize your results.

DESIGN

We use modern design practices and creative writing to drive revenue.

Strategy

Our strategy and analytics focuses on realizing your potential

FEATURED

Content Marketing, or Selling Without Selling

In my last post titled ‘Be the Wave—Or ‘The New Marketers’ Manifesto,’ I discussed that amazing transformation that’s taking place in the way people interact

Read More »
WHY IT WORKS

Opportunity

Build your business case by calculating the potential in your CRM program.

Innovation

We are constantly innovating and sometimes share our tools with clients.

Partnerships

Our partners are part of our team, bringing the best solutions to our clients.

FEATURED

Laura Geller Holiday Success

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Read More »
RESOURCES
SUCCESS STORIES
ABOUT US

Leadership

Meet our stellar leadership team with decades of experience

Culture

We are a fun group to work with, even while we stay focused on client growth

Careers

Join us and help amazing brands grow revenue through customer relationships

In the News

We share news about partners, clients, and more

FEATURED

Four Proven Ways to Overcome the Email Deliverability Challenge

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

Read More »

ALCHEMY WORX INSIGHTS

Beyond the Collection: The Data-to-Dialogue Framework

You’ve done the hard part. You moved beyond the discount. You built the quiz. You captured preferences. You know their skin type. Fitness goal. Their

We Test Everything: The Personal Touch

It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

We Test Everything: Long vs Short Copy

In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product

Review Vs. No Review: We Test Everything

Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,

We Test Everything: That Time ‘You’ Lost, Sort of

It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in

We Test Everything: Bigger Isn’t Always Better

It’s tempting to assume that you can drive more revenue with a larger discount. That certainly makes sense, and it’s an ongoing challenge to balance

We Test Everything: 143 = I Love You Wins!

Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,

We Test Everything: Surprise Plot Twist for Cascading Offers

When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

Woman reading White Paper while holding mug

Maximize The Value Of The Most Impactful Test In Your Toolbox

When it comes to email few would argue with the notion that the subject line is one of, if not the single, most important parts

Money Stats: Research that can help drive revenue

We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.

Can Using AI Generated Subject Lines Increase Lift?

The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.

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