ALCHEMY WORX INSIGHTS

Color Pschychogy of email

See how different colors and color combinations send different messages in this article by Drew Coffin: Color Psychology Showcase | Practical eCommerce http://www.practicalecommerce.com/articles/3198-Color-Psychology-Showcase By Allan

Read More »

Cart Abandon

Here is a white paper on Cart Abandon: http://dl.dropbox.com/u/46316150/cartabandon.pdf Main Tips 1. personalize with products price and consumers name 2. send 3-5 in a series

Read More »

Social Media vs Email

Some recent emarketer data: http://www.emarketer.com/Article.aspx?R=1007982 Email – is still the strongest channel for communication between peers however the trend is moving more towards social media

Read More »