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ALCHEMY WORX INSIGHTS

Screenshot of the Listrak Interview with Alchemy Worx CEO Allan Levy

Innovation Unleashed

In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.

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Cart Abandon

Here is a white paper on Cart Abandon: http://dl.dropbox.com/u/46316150/cartabandon.pdf Main Tips 1. personalize with products price and consumers name 2. send 3-5 in a series

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Social Media vs Email

Some recent emarketer data: http://www.emarketer.com/Article.aspx?R=1007982 Email – is still the strongest channel for communication between peers however the trend is moving more towards social media

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Pre-headers

Subject Line + Preheader = The Perfect Pairing In a meeting with a client recently, I was asked whether preheaders were REALLY that important. My

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