Maximize your holiday revenue with our Holiday Playbook 2024
“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
There are one million reasons why The Walt Disney Company has been an entertainment colossus for several decades. But one thing is certain: Disney has
Profits are not derived from the actual value of a product, which is objective and void of expectation from the consumer. Rather, profits are cultivated
You want to build up the perceived value of your merchandise, so your customers will choose your store over your competitors. You also want customers
All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting
For anyone who is agonizing over the details of pricing and selling physical products, some essential fundamentals can help in those processes. Obviously, one of
You can write the best sales copy in the world, but if you don’t include a call to action you’re missing out on countless sales
Consumers open almost half of all marketing emails on mobile devices, yet they prefer to interact with promotional messages on a computer, according to a
Real value versus perceived value: to become a highly successful brand, a company needs to market a product or service with solid, real value, and
Whether you’re in e-commerce or “bricks and mortar retail,” a lot of any business comes down to pricing, but there’s a catch. It really comes