People tend to increase the value of an item the moment they take ownership of it. Psychologists call this the “endowment effect.” It shows up

Profits are not derived from the actual value of a product, which is objective and void of expectation from the consumer. Rather, profits are cultivated

You want to build up the perceived value of your merchandise, so your customers will choose your store over your competitors.  You also want customers

All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting

For anyone who is agonizing over the details of pricing and selling physical products, some essential fundamentals can help in those processes. Obviously, one of

You can write the best sales copy in the world, but if you don’t include a call to action you’re missing out on countless sales

Real value versus perceived value: to become a highly successful brand, a company needs to market a product or service with solid, real value, and