The “Father of Direct Marketing,” Lester Wunderman, once said the best DMers all have one trait in common: curiosity. And while any marketing program can benefit from its practitioners having a strong sense of curiosity, email can benefit from it most. Email’s cheapness allows for sloppy practices that would have Wunderman crawling out of his skin.

Pop quiz: Is email and branding or a direct-response marketing channel? Answer: Yes. And that answer should inform every organization’s email strategy. Viewing email as a direct-response AND branding mechanism is a big shift from the way email has been traditionally viewed.

A CDP is an integrated customer database that unifies a company’s customer data from online and offline channels to enable modeling and drive customer experience.

Alchemy Worx in the News

Improve Your Email Open Rate: 40 Brilliant Tips

Read about Dela Quist’s article featured on Only Influencers here.

Knowing who your customers are is great, but knowing how they behave is even better. Their personas and demographics tell you what they might be

Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and

I know—how dare I have the audacity to hate on social media? It’s the way of the future! It will solve world hunger. It will