Maximize your holiday revenue with our Holiday Playbook 2024
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
We are all for optimizing subject lines – we created SubjectLinePro.com – but we also like to help clients explore more visual opportunities in the
Prime Day has become a highly anticipated event for consumers and brands alike. This annual shopping extravaganza presents a unique opportunity for brands to tap into the buzz and maximize their revenue. Discover how our experts are doing it
Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the
Alchemy Worx recently ran an A/B split test for contemporary furniture retailer Vänt Panels pitting creative with customer reviews against creative without reviews. We talked
It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase
In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product
Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
It’s tempting to assume that you can drive more revenue with a larger discount. That certainly makes sense, and it’s an ongoing challenge to balance
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,