Maximize your holiday revenue with our Holiday Playbook 2024
This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the
Alchemy Worx recently ran an A/B split test for contemporary furniture retailer Vänt Panels pitting creative with customer reviews against creative without reviews. We talked
It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase
In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product
Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
It’s tempting to assume that you can drive more revenue with a larger discount. That certainly makes sense, and it’s an ongoing challenge to balance
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
When it comes to email few would argue with the notion that the subject line is one of, if not the single, most important parts