Blog - Alchemy Worx

WHAT WE DO

GET MORE OUT OF YOUR PROGRAM

PRODUCTION

Our platform agnostic experts will help you maximize your results.

DESIGN

We use modern design practices and creative writing to drive revenue.

Strategy

Our strategy and analytics focuses on realizing your potential

FEATURED

Dr. Ada Barlatt Offers Insights on the 2021 Alchemy Worx Consumer Survey

No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.

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WHY IT WORKS

Opportunity

Build your business case by calculating the potential in your CRM program.

Innovation

We are constantly innovating and sometimes share our tools with clients.

Partnerships

Our partners are part of our team, bringing the best solutions to our clients.

FEATURED

Laura Geller Holiday Success

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Read More »
RESOURCES
SUCCESS STORIES
ABOUT US

Leadership

Meet our stellar leadership team with decades of experience

Culture

We are a fun group to work with, even while we stay focused on client growth

Careers

Join us and help amazing brands grow revenue through customer relationships

In the News

We share news about partners, clients, and more

FEATURED

Congratulations to Buffalo Trace Distillery

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

Read More »

WHAT WE DO

GET MORE OUT OF YOUR PROGRAM

PRODUCTION

Our platform agnostic experts will help you maximize your results.

DESIGN

We use modern design practices and creative writing to drive revenue.

Strategy

Our strategy and analytics focuses on realizing your potential

FEATURED

Dr. Ada Barlatt Offers Insights on the 2021 Alchemy Worx Consumer Survey

No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.

Read More »
WHY IT WORKS

Opportunity

Build your business case by calculating the potential in your CRM program.

Innovation

We are constantly innovating and sometimes share our tools with clients.

Partnerships

Our partners are part of our team, bringing the best solutions to our clients.

FEATURED

Laura Geller Holiday Success

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Read More »
RESOURCES
SUCCESS STORIES
ABOUT US

Leadership

Meet our stellar leadership team with decades of experience

Culture

We are a fun group to work with, even while we stay focused on client growth

Careers

Join us and help amazing brands grow revenue through customer relationships

In the News

We share news about partners, clients, and more

FEATURED

Congratulations to Buffalo Trace Distillery

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

Read More »

ALCHEMY WORX INSIGHTS

How To Overcome Email Deliverability Challenges

We are pleased to announce that our Chief Executive Officer, Allan Levy, has authored a comprehensive article for MediaPost. This article examines the ongoing challenges

How To Overcome Email Deliverability Challenges

We are pleased to announce that our Chief Executive Officer, Allan Levy, has authored a comprehensive article for MediaPost. This article examines the ongoing challenges

Demystifying Subject Lines

Your Subject Lines Are a Crapshoot—Here’s How to Fix Them Check out the full report Demystifying Subject Lines from Alchemy Worx. Have you ever spent

Allan Levy with Jason Barnard on Fastlane Founders And Legacy. CRM and Digital Marketing with GenAI

Allan Levy talks with Jason Barnard about the future of CRM and Digital Marketing with Generative AI. The Future of CRM and Digital Marketing with

The Deadline That Never Ended: Washington State Just Made Fake Urgency Illegal

When a judge ruled against GAP Inc. for misleading consumers with its “last chance” sales that never actually ended, it wasn’t just a legal ruling. It was a moment that highlighted the quiet erosion of consumer trust that has been unfolding in inboxes for decades.

Careful with those Subject lines; They Could Cost You

The Washington State Supreme Court in April handed down a decision against Old Navy that has far-reaching implications for email marketers. The court ruled that

arrow pointing up to represent an increase in reveue

Getting a Consistent Double-Digit Lift from Subject-Line Testing

Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average

A glass jar of coins next to a clock, symbolizing how time can impact revenue

We Test Everything: What a Difference Three Hours Can Make

Turns out email send time can have a huge impact on revenue. Unlike send days, there’s repeatable and measurable value in optimizing the time you

3 Tips for Last Chance Holiday Subject Lines

With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.

An (Email) Banner Holiday Season

The one word on every marketer’s lips this holiday season? Revenue. Letting your customers know there are still options to pay and time to ship is critical. Here’s when to adjust those banners at the top and bottom of your emails to make the most of email real estate through the end of this holiday season.

Screenshot of the Listrak Interview with Alchemy Worx CEO Allan Levy

Innovation Unleashed

In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.

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