Blog - Alchemy Worx

WHAT WE DO

GET MORE OUT OF YOUR PROGRAM

PRODUCTION

Our platform agnostic experts will help you maximize your results.

DESIGN

We use modern design practices and creative writing to drive revenue.

Strategy

Our strategy and analytics focuses on realizing your potential

FEATURED

Dr. Ada Barlatt Offers Insights on the 2021 Alchemy Worx Consumer Survey

No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.

Read More »
WHY IT WORKS

Opportunity

Build your business case by calculating the potential in your CRM program.

Innovation

We are constantly innovating and sometimes share our tools with clients.

Partnerships

Our partners are part of our team, bringing the best solutions to our clients.

FEATURED

Laura Geller Holiday Success

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Read More »
RESOURCES
SUCCESS STORIES
ABOUT US

Leadership

Meet our stellar leadership team with decades of experience

Culture

We are a fun group to work with, even while we stay focused on client growth

Careers

Join us and help amazing brands grow revenue through customer relationships

In the News

We share news about partners, clients, and more

FEATURED

Renowned Email Marketing Expert David Kepets Joins Alchemy Worx as Strategy Director

Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success

Read More »

WHAT WE DO

GET MORE OUT OF YOUR PROGRAM

PRODUCTION

Our platform agnostic experts will help you maximize your results.

DESIGN

We use modern design practices and creative writing to drive revenue.

Strategy

Our strategy and analytics focuses on realizing your potential

FEATURED

Dr. Ada Barlatt Offers Insights on the 2021 Alchemy Worx Consumer Survey

No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.

Read More »
WHY IT WORKS

Opportunity

Build your business case by calculating the potential in your CRM program.

Innovation

We are constantly innovating and sometimes share our tools with clients.

Partnerships

Our partners are part of our team, bringing the best solutions to our clients.

FEATURED

Laura Geller Holiday Success

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Read More »
RESOURCES
SUCCESS STORIES
ABOUT US

Leadership

Meet our stellar leadership team with decades of experience

Culture

We are a fun group to work with, even while we stay focused on client growth

Careers

Join us and help amazing brands grow revenue through customer relationships

In the News

We share news about partners, clients, and more

FEATURED

Renowned Email Marketing Expert David Kepets Joins Alchemy Worx as Strategy Director

Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success

Read More »

ALCHEMY WORX INSIGHTS

Careful with those Subject lines; They Could Cost You

The Washington State Supreme Court in April handed down a decision against Old Navy that has far-reaching implications for email marketers. The court ruled that

Careful with those Subject lines; They Could Cost You

The Washington State Supreme Court in April handed down a decision against Old Navy that has far-reaching implications for email marketers. The court ruled that

arrow pointing up to represent an increase in reveue

Getting a Consistent Double-Digit Lift from Subject-Line Testing

Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average

A glass jar of coins next to a clock, symbolizing how time can impact revenue

We Test Everything: What a Difference Three Hours Can Make

Turns out email send time can have a huge impact on revenue. Unlike send days, there’s repeatable and measurable value in optimizing the time you

3 Tips for Last Chance Holiday Subject Lines

With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.

An (Email) Banner Holiday Season

The one word on every marketer’s lips this holiday season? Revenue. Letting your customers know there are still options to pay and time to ship is critical. Here’s when to adjust those banners at the top and bottom of your emails to make the most of email real estate through the end of this holiday season.

Screenshot of the Listrak Interview with Alchemy Worx CEO Allan Levy

Innovation Unleashed

In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.

Woman showing thumbs up and down representing mixed signals

We Test Everything: Getting Mixed Signals

Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an

A Systematic Approach to Email Testing

“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always

How to Leverage the October 2024 Prime Day

This year’s fall Amazon Prime Day is October 8 – 9, and even if you don’t plan to participate it’s worth paying attention to. Prime

We Test Everything: Gamifying the Gift With Purchase

Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,

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