
Crafting Concise and Effective SMS Copy for Clients
“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is
“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
It’s tempting to assume that you can drive more revenue with a larger discount. That certainly makes sense, and it’s an ongoing challenge to balance
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
When it comes to email few would argue with the notion that the subject line is one of, if not the single, most important parts
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.
The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
As the saying goes, “Timing is everything.” That is especially true when sending marketing emails during pro football’s championship game on Sunday, February 12. With