With the digital landscape (and customer preferences!) shifting focus toward hyper-personalization, authenticity, and real-time communication, staying on top of trends can be challenging. As SMS
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over
With the digital landscape (and customer preferences!) shifting focus toward hyper-personalization, authenticity, and real-time communication, staying on top of trends can be challenging. As SMS
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over
What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting
For anyone who is agonizing over the details of pricing and selling physical products, some essential fundamentals can help in those processes. Obviously, one of
You can write the best sales copy in the world, but if you don’t include a call to action you’re missing out on countless sales
Consumers open almost half of all marketing emails on mobile devices, yet they prefer to interact with promotional messages on a computer, according to a
Real value versus perceived value: to become a highly successful brand, a company needs to market a product or service with solid, real value, and
Whether you’re in e-commerce or “bricks and mortar retail,” a lot of any business comes down to pricing, but there’s a catch. It really comes
Large and small businesses are looking for ways to enhance customer service by making their websites mobile-friendly. With a responsive website, customers are able to navigate their websites easier and the content loads quicker.
When driving traffic to a website , it is of course imperative to get a high volume of visitors be it via organic SEO techniques
After Katherine Lin put out a photo of herself with friends at the Coachella music festival on Twitter and Instagram this spring, she was thrilled to discover the photo posted on the website of Dannijo.com, the retailer whose necklace she was wearing. “It shows how much they want to connect with us as consumers,” says the 21-year-old University of Southern California student.