
We Test Everything: Gamifying the Gift With Purchase
Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,

Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are pleased to announce that our Chief Executive Officer, Allan Levy, has authored a comprehensive article for MediaPost. This article examines the ongoing challenges

Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are pleased to announce that our Chief Executive Officer, Allan Levy, has authored a comprehensive article for MediaPost. This article examines the ongoing challenges

Testing Is the Answer. But How You Test Is What Actually Matters Everyone in email marketing has heard it: “Send on Tuesday at 10 AM.”

Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,