
Getting a Consistent Double-Digit Lift from Subject-Line Testing
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average

Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
With experts warning of a recession in 2023, businesses are preparing for the worst. Learn why email is the most effective marketing channel during a recession, how you can use it to survive or even thrive and discover two more channels that you should consider to maximize your ROI when times get tough.