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We Test Everything: Surprise Plot Twist for Cascading Offers
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
More choices mean more sales, right? Well, not necessarily. In 2004, American psychologist Barry Schwartz published the book: The Paradox of Choice: Why More is
Ray Schultz highlights Alchemy Worx 2020 Holiday Marketing White Paper in MediaPost article.