Our regular report of the following metrics:

Campaign Based Metrics

Unique Metrics – by month

Campaign Metrics – by Issue

Click Analysis

Reach

Frequency

Recency

Campaign Based Metrics

This month’s update of Email Worx’ performance shows a continuing trend of falling open and click rates. Whilst overall they are still above industry averages, it’s not something we like to see. The total number of subscribers we’ve reached however continues to climb and is now nearly 90% which is a great achievement, and now, with 100% in our sights, we going to try to do the impossible and we’re aiming for 100% by the end of the year…

We generally see 60% open reach for a 12 month period so this will be no easy task but a great challenge!

As a recent, ‘opt in’ subscriber base, we are baffled by the subscribers who are yet to open a single issue. Are they opening without it being recorded? Or is our content not what they were expecting when they recently signed up to receive it? These subscribers will be the first place we look to for improvement. And we still have a few more tricks up our sleeve, so stay tuned to see how we go.

Don’t forget – our past articles have plenty of information on how to calculate and use your own Campaign Based Metrics.You can find all our historic charts here

Unique Metrics – by Month

Campaign Based Metrics – by Issue

Click Analysis

Reach

If you missed it, you can read up on what Reach means and how to calculate your own Reach here.

Frequency

Not sure why frequency matters? It’s all explained here.RecencyWant more information? Click here to see how to measure your own recency.

Last updated: Nov 05, 2014  admin

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