It’s time for a round up of some great emails that made it in to our inbox in May. From minimalist gifs to refreshing ways to promote products, here’s what others have been doing this month.
Casafina’s geometric style guide
Subject line: “Evening Exclusive: Summer Living – Contemporary Garden Collection…”
This email blends products with snippets of style and trend advice to help engage and inspire readers, and offer more than just a product-led promotional message. The jigsaw layout nicely complements the geometric theme of the content, and is an effective and concise way to feature a lot of different content.
Miss Selfridge’s sweet promotion
Subject line: “Bank Lolly-Day Treat: Lap-Up 30% Off Our Latest Styles”.
This was a perfectly-pitched, fun promotion for the bank holiday. The melting ice cream animation (click on image to view) represents the urgency of the offer and reflects the fact that the discount reduces as time goes on – a clear message that the quicker you are, the more you get! The use of copy in the header and subhead keep it light-hearted and tap into the fun bank holiday mood.
The White Company’s clean and simple gif
Subject line: “20% off The White Event | Your long weekend starts here”
With an entirely typographical hero, this email uses different fonts and shades to keep things interesting. The colour fade gif (click on image to view) shows that interesting animations don’t have to be image-based. It’s simple, to the point and reflects the simplicity of the brand. We also liked the range of content included – every piece has been carefully chosen to feel relevant to the bank holiday weekend.
Oliver Sweeney’s long copy
Subject line: “Last week to enjoy our gift of £50 | Get shirty (Part 2)”
Oliver Sweeney took an unusual long copy approach to selling a shirt in this email. The copy brings the product to life with comments about wearing it for meetings and for downtime with the kids, making confident assumptions about who their target audience is. This is then followed by an annotated image of the shirt – a completely different way to present the product to appeal to a different set of readers. Although there is a lot of content the email feels clean, with a spacious mobile-friendly design.
Sephora’s jet set essentials
Subject line: “Travel plans? We’ve got you covered.”
Sephora are experts at creating long emails that flow well and look great – and this one is no exception. The little touches like the pencil lines, mascara-like font and hand-drawn arrows add personality and a tangible feel to the email where otherwise the black and white colour scheme and product images could have felt cold. The email is entirely image-based, with no live text, suggesting Sephora know how their audience is viewing their emails, and what to prioritize to create an effective design for them.
Asos’ bold animation
Subject line: “30% off boutiques – this weekend only!”
This email offers another example of how an impactful gif (click on the image to view) doesn’t need to rely on images – the bold colours and 3D effect certainly make the offer hard to ignore! We also like the decision to include a dual call-to-action to make the customer journey even smoother.
Why not take a little inspiration from our favorites to do something different in your next email? And let us know which you like the most, below!
Last updated: Feb 24, 2016
