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How To Overcome Email Deliverability Challenges
We are pleased to announce that our Chief Executive Officer, Allan Levy, has authored a comprehensive article for MediaPost. This article examines the ongoing challenges
Demystifying Subject Lines
Your Subject Lines Are a Crapshoot—Here’s How to Fix Them Check out the full report Demystifying Subject Lines from Alchemy Worx. Have you ever spent
Allan Levy with Jason Barnard on Fastlane Founders And Legacy. CRM and Digital Marketing with GenAI
Allan Levy talks with Jason Barnard about the future of CRM and Digital Marketing with Generative AI. The Future of CRM and Digital Marketing with
The Deadline That Never Ended: Washington State Just Made Fake Urgency Illegal
When a judge ruled against GAP Inc. for misleading consumers with its “last chance” sales that never actually ended, it wasn’t just a legal ruling. It was a moment that highlighted the quiet erosion of consumer trust that has been unfolding in inboxes for decades.
Careful with those Subject lines; They Could Cost You
The Washington State Supreme Court in April handed down a decision against Old Navy that has far-reaching implications for email marketers. The court ruled that
Getting a Consistent Double-Digit Lift from Subject-Line Testing
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average