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Movable Ink

Demonstrating how Movable Ink technology improved sales for Swimsuitsforall.

Movable Ink

Movable Ink’s visual experience platform helps marketers create unique, relevant and compelling experiences that can be personalized for individual consumers across email, web and display.


Alchemy Worx wanted to test how Movable Ink’s technology could improve Swimsuitsforall’s sales. Movable Ink allows Swimsuitsforall to customize their email creative with real time countdown timers, and even alternating creative based on the time of open. Movable Ink makes it possible for Swimsuitsforall to even change their email creative after a customer has opened it. If a customer opened a regular email a day after receiving it, the promotion they received could expire. Movable Ink eliminates this issue because customers will receive the most up to date promotion instead of opening an expired offer.


In the morning of March 12th, Alchemy Worx rolled an offer out to segments of their list. Over the next two days, they adjusted the creative three times with updated promotions. In testing, Alchemy Worx identified that the best use of this was on a standard offer being sent right before a very big offer. Movable Ink allowed Alchemy Worx to alternate the creatives being sent in a single email to swimsuitsforall’s list. Over the course of 3 days, Alchemy Worx adjusted the creative to include relevant offers and remove promotions as they expired. The email creatives included timers counting down to the end of the sales. The final version of the creative to be sent out would include a “last chance” promotion. This gave customers the most up to date offer at the time they opened the email.


Alchemy Worx split a small segment of both buyers and non-buyers in Swimsuitsforall’s database. Half received an email including a Movable Ink offer. The other half received the standard offer that didn’t change. Of the two groups that got the Movable Ink offer generated 30% more orders. On average there was over a 20% increase in orders using Movable Ink.