Welcome to The Alchemy Worx Subscriber’€™s Choice Award Q2 2013. Last quarter, Boden’s beautifully executed 3-tier sale scooped an impressive 60% of the vote. We shall be blogging soon about our own take on their strategy behind that particular email campaign, so keep your eyes peeled. As usual, the format is simple -€“ we’€™ve selected three of our favorite emails in terms of creative, copy and subject line. Just select a winner. Simple!

Mobile optimization in email has become a hot topic in 2013, with 43% of marketers highlighting it as the year’€™s key digital opportunity1. Here we take a concise look at the some of the key numbers and potential solutions before offering our own view.

It’s that time again – The Alchemy Worx Subscriber’s Choice Award Q1 2013. We choose three of our favorite emails from Q1 for creative, copy and subject line and ask you to select a winner.

What better way to kick off 2013 than a look back at some of the best emails of Q4.There were plenty to choose from at this busy time of year but we’€™ve decided not to include anything seasonal – it can be a little depressing looking back at jolly, full-fat Christmas campaigns in the middle of an abstemious January!

One of the big stories in digital marketing in recent months has been about a campaign whose results have a major impact on people around the world – the US Presidential Election.

Every business – every brand -€“ believes email has a place in its marketing activity. When did you last hear of a company saying, “€œWe’€™ve decided to stop sending email”€? But all the current books on email marketing make the subject seem unnecessarily complex and technical, and they inject a lot of anxiety about inbox overload, over-mailing, wastage and spam.