Welcome to The Alchemy Worx Subscriber’€™s Choice Award Q2 2013. Last quarter, Boden’s beautifully executed 3-tier sale scooped an impressive 60% of the vote. We shall be blogging soon about our own take on their strategy behind that particular email campaign, so keep your eyes peeled. As usual, the format is simple -€“ we’€™ve selected three of our favorite emails in terms of creative, copy and subject line. Just select a winner. Simple!

Mobile optimization in email has become a hot topic in 2013, with 43% of marketers highlighting it as the year’€™s key digital opportunity1. Here we take a concise look at the some of the key numbers and potential solutions before offering our own view.

It’s that time again – The Alchemy Worx Subscriber’s Choice Award Q1 2013. We choose three of our favorite emails from Q1 for creative, copy and subject line and ask you to select a winner.

What better way to kick off 2013 than a look back at some of the best emails of Q4.There were plenty to choose from at this busy time of year but we’€™ve decided not to include anything seasonal – it can be a little depressing looking back at jolly, full-fat Christmas campaigns in the middle of an abstemious January!

One of the big stories in digital marketing in recent months has been about a campaign whose results have a major impact on people around the world – the US Presidential Election.

Every business – every brand -€“ believes email has a place in its marketing activity. When did you last hear of a company saying, “€œWe’€™ve decided to stop sending email”€? But all the current books on email marketing make the subject seem unnecessarily complex and technical, and they inject a lot of anxiety about inbox overload, over-mailing, wastage and spam.

The Alchemy Worx inbox was brimming with excellent examples of email craft this quarter, making the job of picking three category winners tougher than ever. Now it’€™s over to you. Help us choose an overall winner by voting in our Subscriber’€™s Choice Award. And if you’ve seen or sent something you think is impressive, email it to us. You might even find it up for nomination next time. Your Q1, 2012 winner Pizza Express’€™s Valentine’€™s Day mailing scooped the Subscribers’€™ Choice Award for Q1, with an impressive 72% of the vote. For more sparks of email inspiration, check out the Q1 shortlist.