In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. But just look at media spending.
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Komal Helyer Offers Insights on the 2021 Alchemy Worx Consumer Survey
Maslow’s Hierarchy of needs is used regularly to explain human behavior. In or out of a crisis this methodology can explain why consumers behave as they do. It is interesting to see that the Alchemy Worx Consumer Survey reinforces the messaging behind the approach by Maslow.
