
A Systematic Approach to Email Testing
“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always

“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success

“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

At the heart of every successful email campaign lies a well-nurtured email database. Explore the value that a robust email database brings to your marketing efforts, and how it can help drive business growth and maximize ROI.