
e.l.f Cosmetics
How Alchemy Worx Built a Retention-First Growth Engine That Fueled a $10B Brand In an industry obsessed with what’s new, the e.l.f. Cosmetics story is

How Alchemy Worx Built a Retention-First Growth Engine That Fueled a $10B Brand In an industry obsessed with what’s new, the e.l.f. Cosmetics story is

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

How Alchemy Worx Built a Retention-First Growth Engine That Fueled a $10B Brand In an industry obsessed with what’s new, the e.l.f. Cosmetics story is

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.