
We Test Everything: Surprise Plot Twist for Cascading Offers
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
It is time to send your last-minute Valentine’s Day emails. For those seeking subject line inspiration, there’s no lack of marketing blogs offering ‘favorites” lists. But are they effective and do you have time to test? We put 50 Valentine’s Day subject lines to the test and the results may surprise you.