
Audience Management: Four Traps to Watch Out For
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.

Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.

Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.

Testing Is the Answer. But How You Test Is What Actually Matters Everyone in email marketing has heard it: “Send on Tuesday at 10 AM.”
Heading into the holiday season, changes in Social Media have impacted brands and consumers alike. But consumers are resilient and their behavior has adapted. Your Social Media strategy must keep pace. Get the information and recommendations you need for success this holiday season.