We Test Everything: That Time ‘You’ Lost, Sort of
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
If you are like 90% of marketers, you already use video in email because of its positive impact on KPIs such as open rates and clicks. But what about video in social media? Discover 5 reasons to start using video in your social media campaigns.