
We Test Everything: Long vs Short Copy
In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product

In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
Learn how living your core values every day can boost your brand’s authenticity.
Charitable giving is an opportunity for brands to demonstrate authenticity by supporting organizations and causes that align with their core values. While financial aid is great, it is just as important to offer leadership, mentorship, and kindness to elevate those less fortunate.