Here’s what you’ve been doing since we doubled out frequency:

Individual campaign open and click rates have fallen to the mid 30s.

However, the number of unique openers and clickers has remained high.

And the total number of clicks has almost doubled since May.

Campaign Based Metrics

Unique Metrics – by Month

Campaign Based Metrics – by Issue

Click Analysis

Reach

If you missed it, you can read up on what Reach means and how to calculate your own Reach here.

Frequency

Not sure why frequency matters? It’s all explained here.

Recency

Want more information? Click here to see how to measure your own recency.

Last updated: Nov 05, 2014  admin

‍