Last updated: Oct 18, 2016 admin
From copy length on landing pages to creating an engagement index, we’ve selected the pick of articles on the web to help you work more effectively. Plus tips on the best email marketing resources online and how to get a generous discount on this season’s key conference.
How long?
What works better for landing pages : long or short copy? Daniel Burstein explains how guidelines produced by MECLABS director Bob Kemper identify which is most effective.
Alchemy Worx view
Knowing what kind of copy will sell when customers arrive at your site is key. The same approach won’t necessarily work for both designer shoes and insurance. Test results show that short copy works for emotional purchases and longer copy for complex products. See where your products fit on the matrix.
Read the article
Is your audience engaged?
It is vital to understand how effective your emails are for each mailing but also over time. Take a look at this suggestion from David Daniels about how to create an engagement index.
Alchemy Worx view
The simplicity of the index is its main selling point but also its biggest weakness. Seeing scores over time is helpful, especially as it uses a wide range of metrics. But it can also make it harder to diagnose deeper problems and move the focus away from the goal of greater interaction.
Read the article
Finger on the pulse
There are lots of email marketing resources out there but the trick is finding the best. Mark Brownlow has put together his personal recommendations of the most valuable sources of insights and advice.
Alchemy Worx view
A worthwhile and interesting list (and thanks to Mark for the Alchemy Worx mention). It demonstrates how healthy the debate around email marketing currently is. Blogs, community and Twitter are all included.
Read the article
