We never run short of exciting and inspiring emails to share, so we’ve decided to bump up our quarterly favorites and bring you a round-up of great emails every month.
Take a peek at our picks from February, including a special Valentine’s campaign and an unusual travel email.
Paperchase
Subject line: Please Brie My Valentine
In the run up to Valentine’s Day, Paperchase took the chance to do something a little different. Set up by a fun subject line, the email took a novel approach to a gift guide. It was a refreshing change from other image-heavy retail emails, and because it requires a little thought and involvement from the reader, it makes sure you keep reading until the end.
Joules
Subject line: Welcome to Joules
This email just goes to show how quickly a welcome campaign can be put together. The copy is concise but light-hearted and small details, like the tear effect between panels, add character to the simple design. We also like that they chose two social channels that work for them and really pushed them in the email, rather than simply relying on the standard social icon banner.
Booking.com
Subject line: Where did they film that? top 3 film destinations
This unusual email from booking.com takes a fresh approach to promoting holidays and breaks away from the usual modular design of travel emails. The hand-drawn approach sets a more relaxed tone, the call-to-action copy is fun and enticing, and we like the effective search bar at the top – it’s tricky to resist having a quick browse for that summer holiday! It certainly stands out and feels relevant to the current film awards season, and it would be interesting to know how it performed.
Ted Baker
Subject line: Introducing Edited: The Final Say in Style
This is a nice example of how retail brands can blend promotions and content pieces within an email. The layout is very simple but with nice imagery and different pod styles, it feels less modular and repetitive than it may have done. We also like the little details like the subtle GIF on the hero image and the hosted link (‘for an undisrupTED experience’) that make it feel polished.Let us know which your favorite is below, and look out for more email inspiration coming in March.
Last updated: Feb 25, 2016 Alchemy Worx
