We saw an influx of GIFs in our inboxes throughout August so in this month’s favorites we’re showcasing some of the interesting and effective ways brands continue to use animation. Check the top six out below – they might just spark an idea for your own campaigns. Click on the images to see the magic!
Evans’ directional GIF
The animation in this email from Evans cleverly draws readers into the rest of the email. The tip of the arrow is designed to lead straight to the CTA, ensuring the animation supports the messaging and copy rather than taking attention away. Plus the GIF is smooth, continuous and easy to watch.
John Smedley’s video-like effect
An animated glass of Champagne in a birthday email might not be completely original, but the selling point of this GIF is the level of detail involved. It’s made up of a massive 328 frames meaning it runs more like a video than a GIF. The brand sacrificed the physical size and complexity of the animation for the number of frames, to create something really simple but undeniably effective.
Selfridge’s small details
The subtle movement in this Selfridges email not only brings the products to life a little – much more interesting that static photos – but it also adds some personality and fun to the message as a whole. We like the choice to limit the animation to the two products that naturally lend themselves to it, rather than enforcing it on all four.
Tory Burch’s ad-style announcement
Tory Burch went all out with animation to create a suitably special email to announce a new line. It’s big, bold and cleverly done. We love the blend of the tennis theme with elements of the Tory Burch branding, and the movement of the logo keeps you watching to see what happens next. It also ties in to the home page of the website to create a consistent customer journey.
Converse’s animated product range
A GIF was the perfect way to show off Converse’s new range of colors and prints. It gets the message across simply and clearly, reinforcing the copy in a concise and visually-appealing way. It shows that animation can be really useful for showing a wider product range without jeopardizing the layout and design of your email.
Loft’s animated concept
The GIF in Loft’s sale message doesn’t just make a nice addition to the email, it helps to underpin the whole idea. The animation makes the simple design stand out and adds depth to the ‘flash sale’ concept. We love the clever copy line too. Let us know below which of this month’s pick you like the best.
Last updated: Feb 24, 2016 Alchemy Worx
