Starbucks takes a cue from local cafes as it quietly tests a new rewards pilot, ‘Coffee Loop’

“In a competitive environment, companies are looking for simpler ways of engaging,” Levy said. Thus, Starbucks is testing the market with new ideas and innovations to identify which types of programs best fit its vast audiences. And, thanks to personalized in-app features based on customer data, Levy said, “You don’t have to approach all audiences the same way.”

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over the years.

The coffee giant is quietly testing a new “buy nine coffees, get one free” rewards perk for select loyalty members.

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