This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
“In a competitive environment, companies are looking for simpler ways of engaging,” Levy said. Thus, Starbucks is testing the market with new ideas and innovations to identify which types of programs best fit its vast audiences. And, thanks to personalized in-app features based on customer data, Levy said, “You don’t have to approach all audiences the same way.”
Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over the years.
The coffee giant is quietly testing a new “buy nine coffees, get one free” rewards perk for select loyalty members.
You’ve done the hard part. You moved beyond the discount. You built the quiz. You captured preferences. You know their skin type. Fitness goal. Their favorite coffee roast. And then
Why your Strategy Needs More than Just a Discount Code If your SMS Strategy begins and ends with “50% Off”, you’re not building loyalty. You’re building dependency. The real ROI
