No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.

We convened a panel to get their insights on our latest consumer survey with a view toward understanding the key factors currently motivating spending behavior and brand interactions. Check out the highlights and register for a live webinar featuring the panel.

In the last several years, there has been a seismic shift in consumer attitudes towards spending money. Pre-Covid, consumer confidence was high, spending was plentiful, and the global economy flourished. Mid and PostCovid, we hear the words “hesitant,” “cautious,” and”mindful.”

Maslow’s Hierarchy of needs is used regularly to explain human behavior. In or out of a crisis this methodology can explain why consumers behave as they do. It is interesting to see that the Alchemy Worx Consumer Survey reinforces the messaging behind the approach by Maslow.

Apple’s Mail Privacy Protection and the ongoing debates around online privacy have raised questions about whether consumers are aware that marketers are tracking their email, web, and purchase behaviors.