101 Things You Could Be Testing
http://www.mediapost.com/publications/article/179059/101-things-you-could-be-testing.html
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What words should I avoid in my email subject line to ensure I get to the inbox?
This is possibly one of the most frequently answered (if not asked) questions in email marketing. Most of the articles/blogs/sites/white papers that cover this issue advise you to avoid specific words or phrases that can trigger Spam filters, or start adding “Spam points” to emails sent out.
