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When it comes to email few would argue with the notion that the subject line is one of, if not the single, most important parts
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
When it comes to email few would argue with the notion that the subject line is one of, if not the single, most important parts
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Originally released in June 2008, Alchemy Worx’s study of over 600 subject lines across 200 million messages showed an unexpected relationship between click-to-open rates and subject line length, suggesting very strongly that past subject line analysis may have led email marketers seriously astray.
In order to provide insight into what subject lines work best, our deep analysis examined the data in a granular way and added an additional level of sophistication to previously released reports.
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing. Together, the two share insights
Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an A/B split test on behalf