Green Monday, the busiest day for online sales in December, takes place on the 14th this year. The term Green Monday was coined by eBay in 2009. People don’t talk about Green Monday as much as Black Friday or Cyber Monday, but this day could be huge for your business. This is a consumer’s last chance to use standard shipping to receive their order in time for Christmas. Here are a few tips to consider if you want to utilize Green Monday in your email marketing campaign:

Offering Free Shipping Is A Must

Green Monday is a huge day for online shoppers, especially consumers looking to snag a last minute deal. Offering free shipping is basically a given at this point – it’s almost expected from consumers. Consider setting a threshold for free shipping. Customers might be willing to spend a little more if they can reach the minimum for free shipping. They would rather spend more money on your product than save money on the product but pay extra for shipping.

Get Customers To Want To Shop Even More

You will have to stand out from the crowd, considering your probably won’t be the only business in your industry offering free shipping. Give your customers a good reason they should be shopping with you instead of your competition. In addition to free shipping, offering another deal could entice customers to shop your product.

Create urgency

It’s crunch time! This is a consumer’s last chance to use standard shipping with their holiday shopping! Prove to your customers that they need to snag your product before it’s too late! Express to your customer that they’re opportunity to shop has become limited because of time. You can do so with buzzwords in your subject lines and bold graphics in the content of your email. Keep in mind that the clock is always ticking. Your customers have a limited time to shop, so pushing a campaign or sale on Green Monday could be the last chance you have to make big online sales during the holiday season.

Follow Up

Of course, there are going to be some buyers who miss your Green Monday sale. Past December 14th, shoppers will need to purchase expedited shipping in order to receive their orders in time for the holidays. In the few days right before Christmas, consider offering discounted or free expedited shipping with a minimum purchase. This is great for last minute shoppers and it might even motivate customers to spend a little more to meet the free shipping threshold.

Offering free shipping on Green Monday is a must! Customers are pretty much expecting you to offer the best last minute deals in the weeks right before the holidays. Retailers and shoppers both benefit from Green Monday sales. Take advantage of December’s biggest shopping day to make it the best day for online sales this month.

Source: MarketWatch