From split tests to customer engagement, we’ve scoured the web this month to bring you our take on the smartest email thinking online. We discuss articles by Tim Watson, Jeanne Jennings and Mark Brownlow, while Alchemy Worx CEO Dela Quist takes a fresh look at subject lines in his latest seminar.

It has been almost a year to the day, since we last took a look at how many of you read Email-Worx on your mobile. With all the hype about the impact of mobile on email design and the likely impact on email marketing strategy, we thought it was high time we took another look.How to find out your percentage of “mobile subscribers”?

The pros and cons, and a look at whether a WYSIWYG editor is right for your email campaigns…

Using a WYSIWYG editor
In theory, WYSIWYG editors should save time, and provide non-technical users with a simple, intuitive way to create HTML email.

With sales of the new iPhone 4 reaching nearly 2 million, here at Alchemy Worx we wondered – what proportion of subscribers are reading Email-Worx on their mobile now?

To video or not to video… can an email with video imagery improve views of video content? We ran a test using our regular Dela-Vision content called ‘€œTalking Email’€, sending the email with and without video imagery. Our aim was to see whether it really had a positive impact on clicks.

What’s the best symbol to use to separate multiple propositions within a single subject line?

Split testing – an essential part of any marketer’s tool box – is particularly suited to email marketing; because the functionality is built into most email platforms and you can get meaningful results almost immediately.