Using a case study from one of our clients, we examine the halo effect of sending an email. We look at the uplift in revenue across other channels when an email is sent and consider the merits of different attribution models and how email marketers can best demonstrate the full impact of their work.

The great unspoken truth of email marketing is that mailing more makes more money. But email marketers fail to fully exploit this fact because they are afraid of being seen as spammers -€“ a misconception for which we have only ourselves to blame.

How often should you be emailing your subscribers? It’s a question we get asked all the time. The quick answer is ‘as much as they will let you’ because we know that sending more email increases revenue. But it’s not that simple. Indiscriminately ramping up your send frequency without any strategic thought is easy. Making your subscribers happy to receive more of your emails is hard. One works, the other doesn’t. So this month we’d like to offer some competitor analysis of the effective use of increased frequency from well-known clothing brand, Boden.

Everyone loves summer – right? So regardless of whether you are enjoying a lovely summer in the northern hemisphere or are enduring the winter months in the southern hemisphere, here are six of our favorite summer emails that have caught our eye here at Alchemy Worx this past month. …just to brighten up your day!

The use of call to actions can make or break an email campaign and the choice of color, style and wording should be thought about very carefully before being implemented into your emails. Here are a few call to actions that caught our eye.

For many retailers, the period running up to Christmas and the holiday season is the most commercially critical time of the business year. Email has

Pretty big claim! But we’ve been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your marketing strategy. So what is open reach? It’s a customer engagement metric that measures the proportion of your base who have opened at least one message over a period of time. You can apply reach to all standard metrics, like click or purchase, but here we are focusing on open reach.

Last updated: Oct 17, 2016 admin

As the iPhone 6 and iPhone 6 Plus introduce larger screen sizes to the market, it’s important to know what these changes mean, and how they will affect the way that recipients see your emails.