
Holidays Are Coming – Are You Making the Most of September Campaigns?
When I was a kid, the holiday season started when the Hallmark store at the mall set up the ornament display. Now that ornaments go

When I was a kid, the holiday season started when the Hallmark store at the mall set up the ornament display. Now that ornaments go

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

When I was a kid, the holiday season started when the Hallmark store at the mall set up the ornament display. Now that ornaments go

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
Most Retail databases contain 30% performing data and 70% underperforming data – defined as data that cost more to mail than the profit generated from
A little more than a year ago I left the lead generation industry to start SellUp. The idea came to me while pitching retail clients
It’s been a while since I have written anything. Well, I have been busy building a few successful businesses. My primary focus has been on
I started a cool little T-shirt site a little while ago: www.bumpnose.com The site is directed to men 18-25 with fun and almost nasty T-shirt
I was very fortunate to have grown up in a family that owned retail stores. As a child I learned valuable lessons in retail. While
For many years retailers were full service – every product was behind a showcase and a sales clerk’s interaction was required to look at and
So here I am on a Saturday night worried about e-tail sales conversions. What am I thinking? Well it’s kind of like this: What are
In less than a month, our new teamsalesagent product is already proving itself. We are proud to say that site conversions are up over 10%
Heresy I hear you cry!
Before you burn me at the stake let’s take a look at the definitions* of those two words..
Value
The click to open rate is an easily calculated, and very useful metric to include in your analysis. It measures whether your communications are meeting your subscribers’ expectations. Your click to open rate will tell you what proportion of the subscribers who opened, then went on to click. The value of your content, and how effectively you convey it in your subject line will influence this metric the most.