
We Test Everything: Surprise Plot Twist for Cascading Offers
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
E-mail Marketing – Flash-sale e-mails spark more purchases when sent late in the afternoon – Internet Retailer By Allan Levy| October 5th, 2011
The Next Wave Affecting Email Design – by Chad White Email design is constantly changing, blown this way and that by the ever-evolving inbox environment
Why ad ‘enablers’ are some of NY’s hottest tech properties – Crain’s New York Business By Allan Levy| November 24th, 2010
Subject Line + Preheader = The Perfect Pairing In a meeting with a client recently, I was asked whether preheaders were REALLY that important. My
Some recent emarketer data: http://www.emarketer.com/Article.aspx?R=1007982 Email – is still the strongest channel for communication between peers however the trend is moving more towards social media
It’s over! No more pairs of socks – it was a stupid idea to begin with and it’s finally over. That’s right 3 woman woke
NYC venture capital funding goes more online – Crain’s New York Business By Allan Levy| July 17th, 2010
The Times They Are a Changin In a recent report Goldman Sachs stated that etail will outpace traditional retail before 2020. I think this comes
http://www.fastcompany.com/pics/12-worlds-coolest-packaging-designs By Allan Levy| November 3rd, 2009